It is often insufficient to simply state a goal of increasing sales by a certain

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An effective summary of your marketing goals can be: "We will achieve sales of 1 million lei, which will give us a 15% market share." We will increase the number of customers by 20% and increase the average purchase by 10%. We will also increase prices by 5% over the next three years. Examples of marketing objectives Increasing digital presence If your brand doesn't have a significant online footprint, your marketing plans can start with search engine optimization (SEO) and increasing your visibility in search engine rankings as well as social media platforms.


Example marketing goal for growing digital presence: "Launch the Phone Number Data website blog and publish 10 SEO-optimized blog posts per month for the next 12 months to increase organic traffic and online presence." Promotion of new products or services If your future plans include launching new offerings, your marketing goals should include promoting those new products and services. Example marketing objective for new product launch: "Sell 1,000 units of the new product in the first 30 days after launch." Brand awareness If your brand is new or only known to a small audience, one of your marketing goals could be to expand and familiarize more people with your brand. You can write this goal of increasing brand awareness like this: "One article each quarter on five sites that our ideal buyer reads to increase brand awareness."





Tracking it and KPIs can note increases in site traffic or new referral opportunities. Developing brand loyalty If your audience already knows the brand, you may want to focus on building not just awareness, but a deeper affinity and loyalty to the company. Sales growth One of the most important marketing goals for for-profit entities is to drive business and increase sales. Marketing needs a good return on investment – ​​meaning that an increase in sales should significantly exceed the cost of marketing – and therefore should be specific. It is often insufficient to simply state a goal of increasing sales by a certain percentage.