Google wants to see that there is life on your site

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Because there is often still potential in universal search. For example, when competitors rank with images, featured snippets or videos. The RankRanger shows this very well. But you first have to define which keywords you want to monitor. Then the “Keyword Insights” evaluation is a goldmine for ideas. In gray you can see which integrations are available, and in black you can see where we already exist: serp features univeral search rankranger For example, for “ SEO Basics ” and “ YouTube SEO ” we have a blog post, but no video ranking – but others do. So it can't hurt to also produce a targeted video here. The same applies, of course, to images and featured snippets (you can find out how to optimize for them in my linked blog posts).


Evaluate backlinks Want to hear about backlinks? Then Special Data you should also hear something about backlinks! You could now start a direct comparison with your competitors. However, that makes little sense. Because a large part of the backlinks for most domains have now been invalidated via the disavow tool . This means that the absolute number only says one thing: Is the domain a blank slate or not? The development (i.e. link growth) also says little. The largest mass of links are often spam links, which are absolutely irrelevant. In our instrument shops, thomann.de.



Performs best in almost all values ​​according to LinkResearchTools (“Quick Domain Compare”): quick domain compare linkresearchtools But that doesn't mean that musicstore.de now has to build backlinks from 30,000 domains in order to keep up. Today, a few good links are worth much more than many weak ones. And anyway: off-page signals are so much more than just links. It's also about user signals and traffic flows. This is much more about “social proof” than the number of links. Find good link sources But where do you get links if you don't have one yet? Then backlink tools are definitely worth it.