Affinity Categories In general

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Google says that if you want to appear on Discover, you should focus on good copywriting and providing unique insights. 5. Work on EAT Google says it sources content from websites with many pages that demonstrate expertise, authority, and trustworthiness. There are multiple ways to assess and support EAT . Discover's guidelines state that you should: To increase trust and transparency with your visitors, provide clear dates, bylines, information about authors, publications, publishers, the companies and networks behind them, and contact information. In addition to this, it may be worth using structured data to connect the dots . Suganthan also suggests checking out Google's Affinity category to find topics on which you can become an authority. This is because these audiences appear to be linked to the



"CORE" interest Australia Phone Number Data card category, as shown earlier from the logs. The easiest way to find these is to use Google Analytics' affinity categories report. Google Analytics > Audience > Interests > Affinity Categories In general, you should do everything you can to position your brand as a thought leader in your industry. 6. Focus on entities After analyzing the Ahrefs blog's Discover performance, we were able to identify some topics that were performing better than others. In the world of SEO, it is the entities and their connections that form a particular topic. As we received insights from contributors, it was clear that entities played a key role here, as everyone mentioned them in some way. There is a knowledge graph layer created to map how a user's interest and expertise in any topic develops over time .



   


This is known as a topic layer and is built by analyzing all the content associated with a particular topic and its subtopics and ultimately connecting all the dots. It appears that some dots can become of interest to Discover without becoming knowledge graph entities. For example, querying "meta description" in the Knowledge Graph API will not return any results, but it will show up as an interest that you can follow in Discover. You cannot drill down into the topic layer, so you must focus on higher-level entities. That's enough. Your goal is to have authority within the entities involved in your business. There are multiple ways to approach this when creating content.