That’s because the top Google searches

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Change all the time, so people expect ‘fresh’ results. On the flip side, freshness doesn’t particularly matter for a query like “how to tie a tie” because the process never changes. That’s why Google is quite happy to rank pages in the top three that were last updated in 2013. 9 non fresh content 4. Long-tail keywords are easier to rank for Most people think long-tail keywords consist of many words, but this isn’t entirely accurate. Long-tail keywords are queries with low individual search volumes. The number of words doesn’t matter. For example, both of these queries are long-tail keywords: 10 long tail queries But here’s the thing: even though long-tails get few monthly searches, they’re usually not any easier to rank for than their more popular counterparts.


For example, look at the Keyword Difficulty scores for these indian phone number keywords: 11 long tail difficulty Despite the considerable difference in monthly search volumes, the scores are roughly the same. That’s because the low-volume query is what we like to call a “supporting long-tail keyword.” In other words, it’s a less popular way of searching for a popular topic. It’s usually not any easier to rank for these long-tails because Google ranks mostly the same set of results as they do for the ‘main’ keyword. 12 content gap same rankings Now, in fairness, there is another type of long-tail keyword that does tend to be easier to rank for. We like to call these “topical long-tails.” You can learn about those in our full guide to long-tail keywords. 5.



Duplicate content will get you penalized Duplicate content is where exact or near-duplicate content shows up in more than one place. It can be on the same website or across multiple sites. For example, both of these URLs take you to the same blog post: Google has said there’s no duplicate content penalty on numerous occasions, but this myth still gets peddled to oblivion on the regular. However, while duplicate content won’t get you penalized, it can cause SEO issues such as: Undesirable or unfriendly URLs in search results; Backlink dilution; Wasted crawl budget; Scraped or syndicated content outranking you. If you’re concerned that you might have duplicate content on your site, run a crawl with Ahrefs’ Site Audit and check the Duplicate content report. If you see clusters of near or exact duplicates, it may be worth fixing the issues.