By encouraging customer

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They also frequently share user-generated content (UGC) on their site and social media channels. Starbucks red cup campaign 2. Patagonia Patagonia is more than an outdoor clothing and accessory provider to its customers. It is also associated with the higher purpose of being environmentally conscious, uniquely focusing on recycled and organic materials. s to consider used clothing items instead of always purchasing new, more expensive options, the brand becomes trustworthy, showing they are not focusing solely on how much money they can make.

Another way Patagonia shows it is purpose-driven is by Brazil WhatsApp Number List  promoting its mobile repair shop for mending such things as rips or broken zippers. 3. Capital One Relationship marketing forits customers’ frustrations, needs, concerns, and interests. It clearly shows this with its unique TSA campaign. Travelers often become impatient and frustrated having to wait in long lines to get through TSA at airports. Seeing this as a way to foster relationships, the brand offers a perk to reimburse its customers when they choose to pay a TSA PreCheck fee with their Capital One card.




This one act adds value to the brand and alleviates a common customer pain point at the same time. Capital One campaign 4. Fenty Celebrity singer Rihanna’s fashion and beauty line, Fenty, focuses its relationship building on inclusivity. Beauty products are developed to meet the needs of all customers, including those with pale or dark complexions. Her lingerie line, Savage X, includes bodies of all sizes (XS – 4XL), helping to promote more body positivity among customers.