Once the lead is obtained, we

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Ave received sufficient information about your brand, product or service, which enables them to make direct contact with your company to answer their latest concerns and complete the sale. Why should marketing and sales departments be integrated on MQLs? Surely with the previous paragraph you already have an idea why. The sales department receives from the marketing area the information on the MQL that is now ready to be contacted. Both sectors have to be aligned with the information for the process to be carried out successfully.

How can this be done? Well, the most effective Iran WhatsApp Number Data way is to have a CRM (Customer Relationship Management), a software that any Inbound Marketing strategy must have. This program allows us to give a value to each client to identify where they are in the funnel at all times and which department is in charge of managing it, marketing or sales. What actions allow you to generate more MQLs? Once the lead is obtained, we must apply some strategies to increase the conversion rate, here are some of the most popular ones: With TYP Once the visitor



becomes a lead on a landing page , they are sent to a thank you page, better known as a Thank You Page . It is a golden opportunity to continue interacting with the person. Design the TYP in detail and with the same attention as the landing page. A clean, attractive design in line with the buyer persona. Then, focus on the content, simplify it so it's easy to read, and encourage her to ask for more. Offer them an extra product or service and add a form to turn it into an MQL. Lead nurturing Nurturing potential customers is vital. It is what helps them mature and advance through the sales funnel. Any digital marketing or inbound marketing