All you have to do is select the companies that match

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Determine the sectors where your offer is most relevant. Identify the leaders in the key sectors you want to target. Once your targets are defined, you can determine your ideal customer by listing a series of criteria (sector, workforce, turnover, location, behavior and market). these criteria and classify them into three categories: TIER 1 : the few strategic accounts (generally 1 to 20) on which you wish to concentrate your efforts; TIER 2 : other listed company accounts in the sector (around a hundred on average); TIER 3 : other companies in unlisted sectors.

Tier 1 is of course the one on which you Phone Number Data will mainly focus to deploy your ABM strategy. Now that your targets are well defined, you are able to offer them personalized content with high added value. target-arrows-center 2. Create personalized content The second step to implementing a winning ABM strategy consists of creating personalized content. To do this, you must provide an experience to your key accounts : Personalize all your content as much as possible.



Advertising banners, emails, videos, forms, landing pages, white papers, sectoral customer cases, articles, etc. Have continuity in your personalized content , both visually and in messages, on all media. NOTE: Of course, you can start from existing generic content for all sectors, which you will then personalize.