Honor Martin Luther King

AnamikaAQ

Marketing done on corporate social media is an excellent method of sharing and promoting your content offers, via links to landing pages optimized to convert and subsequently nurture leads. Presence on social media will allow your inbound marketing to spread as much as possible, reaching a large audience that traditional techniques have never managed to reach. If you are still not convinced of the power of social networks also for B  B companies, here are some data that will make you think again: Around   .   billion people have access to the internet   source: Internet World Stats .   billion people will have a smartphone by            source: Business Insider           of consumers interact with brands on Facebook   source: Social Media.

Today of leads obtained from social media in B  B come from LinkedIn   source: Oktopost          of LinkedIn users say they are more likely to purchase from a company they have interacted with on the wedding photo editing service platform   source: LinkedIn Marketing Solutions Blog   Maybe it's time to spend some time planning a corporate social media strategy, what do you think? Traditional outbound marketing methods such as trade shows, telemarketing and advertising no longer reach audiences as they did in the pre-digital era.



The amount of information available online makes commercial meetings superfluous for the buyer, at least in the analysis and study phase of the purchasing process possibilities. Not only that, calls from call centers and unknown numbers can be ignored or blocked, emails filtered in anti-spam boxes and even TV advertisements have less and less relevance and can be skipped. It is difficult to measure and derive ROI from these traditional campaigns, which is why it is necessary to switch to a different marketing strategy.