A hypothetical SaaS company

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Steps to creating your SaaS content marketing strategy Here are the steps you should follow when crafting your content marketing strategy: Defining your business goals Gathering customer intel Creating a content lifecycle strategy Types of content to create Doing keyword research the right way Setting up your website for success Conversions Distributing your content Creating a system.

Around OKRs ROI and tracking Scaling your content team Okay, let’s dive a bit deeper into each one. 1. Defining your business goals The first step of any phone number list content marketing strategy is to define your businesses goals, then set OKRs around those goals. At the end of the day.



Your business goal is probably tied heavily to revenue. You need paying subscribers to fuel your business. ?For the remainder of this article, I’m going to use  to give you an example of how I would craft the content strategy. Let’s call our company ReachThem  a SaaS product that lets you send cold outreach emails.