標題: Still popular virtual influencers, things marketers need to know [打印本頁] 作者: juimunijui9 時間: 2024-1-9 13:21 標題: Still popular virtual influencers, things marketers need to know Hot response from virtual idol ‘Girl Rivers’ Recently, Korea's first survival program 'Girl Reverse', which takes place in the virtual world, is attracting a lot of attention. It has received a lot of public expectation and attention even before its launch, and it has not disappointed expectations. Since the program has been released, it has been gaining popularity among domestic and foreign fans with its new format, stage production, and character worldview that have never been seen before. ▲ ‘Girl Reverse’ search volume soars, Listening Mind, 2022-2023 (click) ▲ Provided by Girl Reverse (Photo = Kakao Entertainment) What is a virtual character or virtual human? Virtual characters and virtual humans are characters in a virtual space created with artificial intelligence (AI) that interact with people in various ways, such as SNS, videos, and chatbots, and are computers in human form.
They can be displayed in a variety of forms, such as characters, chatbots or avatars, and can be used in a variety of fields including education, healthcare, entertainment and Special Data customer service. Virtual humans can freely set appearance, gender, age, personality, etc. to suit the purposes of various consumers and can be used to provide personalized experiences and services without location or time constraints.
With these strengths, they are active as advertising models and influencers. Why is the popularity of virtual influencers increasing? Virtual humans are becoming a popular trend in digital marketing. To this day, it is used in a variety of ways in marketing, including as brand advertising models and influencers. The biggest reason why virtual characters are so popular in the brand market is because they can minimize the costs and risks of using models. In addition, friendly characters and virtual humans encourage more interaction between brands and customers, creating a personal connection with them. Another advantage of virtual humans is that they can provide assistance to customers at any time.
