An e-commerce website is a single online
Selling Through Your Own E-Commerce Website store where a vendor sells their products to multiple customers. Unlike marketplaces, that make sure their websites are always up-and-running, an e-commerce website needs to be set up and maintained by the company that owns it. Moreover, the vendor bears all the costs related to website maintenance and marketing. The best aspect of having your own e-commerce website is that you get complete control over your business, from website design to search engine optimization to lead generation and conversions.Moreover, you can buy and use your own domain name, which is a great way to build your brand. Custom E-Commerce vs Marketplace: Comparison Technical Side and Costs If you want to build an e-commerce website you will need to hire someone else to do this for you, unless you’re a web developer Lebanon Phone Number Data yourself. Not only will you need a developer to build the website, but you will also need someone to design the UI, help you maintain and update it. Overall, using a custom-built e-commerce website requires a larger upfront capital investment, but it should pay for itself over time. In contrast, if you turn to a marketplace, you simply upload your product feed and start selling. You don’t need to think about web design or any other fees.
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E-commerce marketplaces usually come with hundreds of free and paid themes to select from. They all have numerous features like demo content or responsive layouts and can be easily integrated with other systems. On the other hand, a custom e-commerce solution allows you to make any changes you need. You can configure the website the way you want and optimize it for your market niche. Secondly, the functionality and design of your site aren’t dictated by the pre-built platform. This gives you greater control of the website appearance and allows you to add new features to keep your customers coming back. Cost-Effectiveness
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