The most sought-after words or those of bureaucracy
And if you still have doubts, it's an exclusionary choice. Rule : Start with the person, not the identity Out of habit, we talk about people starting from their identity. Wife, father, student, employee, photographer or foreigner. Identity is an externally applied and limiting label . Talking about the person allows us to expand our field of vision. The person approach (“Person-first”) is more inclusive than the identity approach (“Identity-first”). We will talk about parents, a class, those who work with us, partners, people who are passionate about photography or born abroad.Rule : Open the doors to those who don't have the keys Habit leads us to believe that our audience has all the resources to understand our texts. , technical langu Bosnia and Herzegovina WhatsApp Number ages such as techniquesese, legalese , and fiscalese say something only to those who have the same mental model as those who used them. All other people remain outside: they do not understand the meaning of the word and its meaning in context.
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They lose the information and the chance to put it into practice. Using the language of those who read us is ethical, honest and good for marketing . Rule : Use specific words Specific language always saves us from trouble. If I address an audience of people who live in Rome I can choose many solutions: write "Notice to all Romans", or "Notice to citizens". In the first case, we are only talking about people born or resident in Rome, or who recognize themselves under the label of Romanity .
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