Outside of Taobao, every platform wants a piece of the e-commerce pie.
I usually place an order for yuan, and put it in the shopping cart until Double when it becomes yuan. What's more, with big sales happening every day, consumers are already tired. Statistics show that Taobao and other platforms have major sales almost every month. Although Taobao canceled Double this year and changed it to Good Price Festival, platforms such as JD, Pinduoduo, Douyin, and Kuaishou are still conducting Double activities, and the conditions offered by some platforms are also more attractive. For example, during Double , Douyin launched a yuan discount for every yuan spent across stores.Further lowering the threshold for consumers to get discounts. If it wants to rely on small and medium-sized merchants to win this low-price war, Taobao still has many prob Armenia WhatsApp Number lems to solve. The battle for low prices is not easy The small and medium-sized businesses that once grew up with Taobao had to seek other habitats as Taobao and Tmall grew. The traffic is all taken up by big merchants, and it is difficult for small merchants to do well. A merchant who turned to Pinduoduo in the past two years said bluntly. Nowadays, as the war on low prices begins, small and medium-sized businesses have become the hot meat that various platforms are vying for .
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In May of this year, Alibaba founder Jack Ma formulated a new strategic plan for Taotian Group return to Taobao, return to users, and return to the Internet. Emphasizing that due to changes in the general environment, the next opportunity is for Taobao rather than Tmall. Paying attention to Taobao means that small and medium-sized merchants will become the focus of the platform. In the upcoming Mid-year Sale, the name of the event changed from Tmall in previous years to Taobao Tmall . At the same time, Taobao launched the Taobao Good Price Festival, an exclusive venue for small and medium-sized merchants. , this is the first time that small and medium-sized merchants have their own exclusive marketing channels at a large shopping festival.
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