Among them, the low-priced products
The number of products in Douyin Supermarket is too small for users to choose from, and the corresponding free shipping threshold is too high, which increases the cost of "gathering wool" for users. At the same time, compared with mainstream e-commerce platforms such as Pinduoduo, JD.com, and Taobao, Douyin Supermarket’s product prices have no advantage, and are even inferior to those of the experts’ stores on the platform. Can users “fall in love” with such a Douyin store?Douyin opens a supermarket with the lowest price in days If emerging e-commerce Indonesia Phone Number platforms want to retain consumers, subsidies are a must. For consumers, there are currently not many optional products in Douyin Supermarket. What is more important is whether the price is cheap. From a price point of view, Douyin Supermarket has three main tools to suppress prices: newcomer coupons, Douyin payment coupons, and official subsidies.
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Among them, the low-priced products of Douyin Supermarket are mainly based on exclusive coupons for newcomers. Consumers who use Douyin Supermarket are more accustomed to saying that I bought something from “Douyin” rather than “Douyin Supermarket”. The reason is that the main traffic source of Douyin Supermarket is Douyin Mall in the search scenario. Compared with Douyin’s local life business, which invites a large number of experts to recommend it, Douyin Supermarket is almost independent of Douyin’s algorithm + content system.
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